wanderlust reels, destination storytelling and paid that drives direct bookings — away from the OTAs. travel content people save, share and book.
social mafia is a social-first content studio running social media, content & paid for hotels, resorts, tour operators and destinations. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn wanderlust content into direct bookings.
travel is bought on emotion and saved for later. we shoot destinations, stays and experiences as the daydream people screenshot — then keep your brand top of mind until they're ready to book.
and we push for direct: booking-led campaigns, retargeting and offers that pull demand off the OTAs and onto your own channels, where the margin lives.
first they save it. then they book it. we own both moments.
pick one. mix three. take the full stack on a monthly retainer. the same senior team owns it from brief to dashboard — no juniors, no handoffs.
a quarterly thesis for your brand — positioning, channel mix, content pillars and kpis. written down, run on.
reels, stills, carousels, copy and motion — shot on location or in-studio. weekly drops, zero missed tuesdays.
meta, tiktok, google, linkedin — creative-led campaigns built to test fast and scale what works.
visual systems, logos, templates and guidelines that make every post unmistakably yours.
creator picks based on audience overlap, not vanity reach. sourcing, briefing, whitelisting, performance.
replies in your voice, in your timezone. dm triage, lead surfacing, crisis response — english and arabic.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
beautiful property, but bookings flowed through third parties at thin margins. we built a direct-booking content engine — destination reels, guest stories — and ran paid straight to the booking page.
direct bookings climbed and the dependence on OTAs eased.
brand deep-dive, audience interviews, audit of what's there. one document, signed by both sides. no surprise pivots.
thesis, pillars, channel roles, kpis — built for your category, your audience and what competitors are missing.
monthly content shot in 1–2 days on location or in-studio. concepted, scripted, captured, edited. one creative director runs the room.
scheduled, posted, replied to, boosted. paid briefed off the same creative. monthly readout, live dashboard kept fresh.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
hospitality, luxury, restaurants — wherever experiences sell, we make them travel.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
we read every brief and reply with a fit + recommended package within 24 hours. no slide deck. no awkward sales call.
— typically reply within 24 hours · serving the UAE & worldwide