— industry for restaurants · cafés · food ★ top-rated · 550+ brands

the social media agency that fills tables for restaurants.

hungry-making reels, menus that travel and a feed that turns scrollers into walk-ins and reservations. we shoot food the way it deserves.

2015
— shipping since
550+
— brands shipped
20,000+
— reels edited
< 24h
— we reply within
in short

social mafia is a social-first content studio running social media, content & paid for restaurants and cafés. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn feeds into footfall, reservations and delivery orders.

01. why restaurants & cafés

a feed people can almost taste.

a great dish dies in a bad photo. we shoot food, drinks and the room the way your guests wish they could — then cut it into reels built to stop a thumb mid-scroll and end in a booking.

we plan around your covers, not the calendar — launch nights, brunch pushes, ramadan menus, slow tuesdays. every post has a job: footfall, reservations or delivery orders.

people eat with their eyes first. we make sure yours win the scroll.

02. the opportunity

why restaurants live or die on social.

89%
of diners check instagram before choosing where to eat.
1 in 2
gen-z diners pick restaurants based on tiktok and reels.
70%
of food discovery now happens on a feed, not a map.
more bookings from venues posting consistent reels.
04. packages

three shapes. one team. no template factories.

every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.

spark.

the starter shape — credible enough to launch, light enough to keep moving.

6
posts / mo
2
reels / mo
1
shoot day
  • social playbook — voice + content pillars
  • profile + cover designs
  • 6 posts · 2 carousels · 2 reels
  • 4 story templates
  • captions, calendar + scheduling
  • monthly strategy call + report
covers · instagram · facebook · linkedin · youtube shorts

best for new brands and founders who need a credible feed before the bigger budget arrives.

start here →
★ most popular
studio.

the most popular shape — more of everything: more posts, more reels, more shoots.

12
posts / mo
5
reels / mo
2
shoot days
  • everything in spark, scaled up
  • 12 posts · 5 carousels · 5 reels
  • 8 story templates
  • 2 shoot days / mo · ~60 raw images
  • captions, calendar + scheduling
  • monthly strategy call + full report
covers · instagram · facebook · linkedin · youtube shorts

best for growing brands that need fresh visual content monthly — without hiring in-house.

most chosen →
prime.

the maximum shape — for brands treating social as the main growth channel, not a side project.

17
posts / mo
8
reels / mo
3
shoot days
  • everything in studio, maxed
  • 17 posts · 8 carousels · 8 reels
  • 12 story templates
  • 3 shoot days / mo · ~90 raw images
  • detailed monthly performance report
  • dm + community management
covers · instagram · facebook · linkedin · youtube shorts

best for scaling brands where social is the main growth lever.

go all in →

need something custom?

these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.

build my package →
05. results

numbers that matter. not vanity metrics.

— revenue
3.2×
average revenue lift in 90 days across active retainers.
— paid
2.4×
average ROAS on creative-led paid social campaigns.
— response
4h
average dm + comment reply time. people don't buy from brands that ghost them.
— scale
550+
brands shipped worldwide since 2015.
case study restaurants · 90 days

a multi-venue restaurant group that was invisible at brunch.

three venues, great food, flat social. posts were sporadic and off-brand. we rebuilt the system: one shoot day a month, a reel-first calendar tuned to the dining crowd, paid pointed at reservations.

inside a quarter, the feed went from afterthought to the busiest booking channel.

+312%
reach in 90 days
3.4×
reservations from social
1.8×
repeat covers / week
06. how it works

from brief to feed in two weeks.

00
— phaseweek 0 · kickoff

kickoff.

brand deep-dive, audience interviews, audit of what's there. one document, signed by both sides. no surprise pivots.

01
— phaseweek 1 · strategy

strategy.

thesis, pillars, channel roles, kpis — built for your category, your audience and what competitors are missing.

02
— phaseweek 2 · shoot + create

shoot + create.

monthly content shot in 1–2 days on location or in-studio. concepted, scripted, captured, edited. one creative director runs the room.

03
— phaseweek 3+ · publish

publish + amplify.

scheduled, posted, replied to, boosted. paid briefed off the same creative. monthly readout, live dashboard kept fresh.

07. the comparison · side by side

what changes as you scale up.

the same senior crew runs all three — the difference is volume. here's what changes as you move up.

specificssparkstudio ★prime
strategic foundation
social playbook
posts / month61217
carousels258
reels258
stories4812
shoot days / month123
monthly reportbasicfulldetailed
dm + community mgmt

all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.

08. testimonials

don't take our word for it.

"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
BP
Brandon Pugmire
President, Imprint City
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
MA
Mohammed Abdullah
Founder, Zeaara.com
09. other industries we serve

we build content engines across every category.

hospitality, retail, wellness — whatever you serve, we build the feed that fills it.

— serving brands across the UAE & worldwide dubai · abu dhabi · sharjah · ajman
10. faq

questions, answered straight.

more questions? email hi@socialmafia.agency — we reply within 24 hours.

do you shoot the food yourselves?
yes — food, drinks and the room, shot in-venue by our crew. styling, angles, steam, pour shots, the works. no stock, no phone snaps passed off as content.
can you handle delivery platforms too?
we focus on the organic + paid social that drives demand, and we'll design your aggregator hero shots and promo creative so deliveroo, talabat and noon look as good as your feed.
can you post during service without us lifting a finger?
that's the point. we plan, shoot, caption, schedule and reply — you run the kitchen. monthly shoot day, everything else handled.
do you work in arabic?
yes. we script, shoot and caption in arabic and english, and reply to comments and dms in both.
how fast will we see more covers?
organic momentum usually builds over 60–90 days; paid promos on launches or brunch can move bookings in the first couple of weeks.

ready to fill more tables.

we read every brief and reply with a fit + recommended package within 24 hours. no slide deck. no awkward sales call.

— typically reply within 24 hours · serving the UAE & worldwide