— industry for salons · clinics · beauty brands ★ top-rated · 550+ brands

the social media agency that keeps salons booked out for beauty.

scroll-stopping before-afters, treatments explained simply and a feed that builds the trust people need to book and rebook. beauty content that actually converts.

2015
— shipping since
550+
— brands shipped
20,000+
— reels edited
< 24h
— we reply within
in short

social mafia is a social-first content studio running social media, content & paid for salons, clinics and beauty brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn before-afters and treatment content into booked-out calendars.

01. why beauty, salons & aesthetics

beauty is proof, on repeat.

in beauty and aesthetics, the work is the marketing. we shoot before-afters, treatments and results in a way that's honest, premium and impossible to scroll past — so new clients trust you before they ever call.

we balance the hero results with the human stuff: your team, your space, the questions every client googles at midnight. that mix is what turns a follow into a booking.

people book the salon they already feel they know.

02. the opportunity

why beauty brands win on social.

80%
of beauty clients research on instagram before booking.
2.5×
engagement on before-after reels vs static posts.
67%
book the clinic with a stronger feed, not the cheapest.
#1
social is the top discovery channel for salons + aesthetics.
04. packages

three shapes. one team. no template factories.

every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.

spark.

the starter shape — credible enough to launch, light enough to keep moving.

6
posts / mo
2
reels / mo
1
shoot day
  • social playbook — voice + content pillars
  • profile + cover designs
  • 6 posts · 2 carousels · 2 reels
  • 4 story templates
  • captions, calendar + scheduling
  • monthly strategy call + report
covers · instagram · facebook · linkedin · youtube shorts

best for new brands and founders who need a credible feed before the bigger budget arrives.

start here →
★ most popular
studio.

the most popular shape — more of everything: more posts, more reels, more shoots.

12
posts / mo
5
reels / mo
2
shoot days
  • everything in spark, scaled up
  • 12 posts · 5 carousels · 5 reels
  • 8 story templates
  • 2 shoot days / mo · ~60 raw images
  • captions, calendar + scheduling
  • monthly strategy call + full report
covers · instagram · facebook · linkedin · youtube shorts

best for growing brands that need fresh visual content monthly — without hiring in-house.

most chosen →
prime.

the maximum shape — for brands treating social as the main growth channel, not a side project.

17
posts / mo
8
reels / mo
3
shoot days
  • everything in studio, maxed
  • 17 posts · 8 carousels · 8 reels
  • 12 story templates
  • 3 shoot days / mo · ~90 raw images
  • detailed monthly performance report
  • dm + community management
covers · instagram · facebook · linkedin · youtube shorts

best for scaling brands where social is the main growth lever.

go all in →

need something custom?

these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.

build my package →
05. results

numbers that matter. not vanity metrics.

— revenue
3.2×
average revenue lift in 90 days across active retainers.
— paid
2.4×
average ROAS on creative-led paid social campaigns.
— response
4h
average dm + comment reply time. people don't buy from brands that ghost them.
— scale
550+
brands shipped worldwide since 2015.
case study aesthetics · 90 days

an aesthetics clinic with great results nobody could see.

a skilled clinic with a quiet feed and a quiet calendar. we built a results-led content system — before-afters, treatment explainers, founder trust-building — and ran paid to local high-intent audiences.

the calendar filled, and the cost per booking dropped every month we ran.

+260%
consult bookings
3.1×
return on ad spend
-38%
cost per lead
06. how it works

from brief to feed in two weeks.

00
— phaseweek 0 · kickoff

kickoff.

brand deep-dive, audience interviews, audit of what's there. one document, signed by both sides. no surprise pivots.

01
— phaseweek 1 · strategy

strategy.

thesis, pillars, channel roles, kpis — built for your category, your audience and what competitors are missing.

02
— phaseweek 2 · shoot + create

shoot + create.

monthly content shot in 1–2 days on location or in-studio. concepted, scripted, captured, edited. one creative director runs the room.

03
— phaseweek 3+ · publish

publish + amplify.

scheduled, posted, replied to, boosted. paid briefed off the same creative. monthly readout, live dashboard kept fresh.

07. the comparison · side by side

what changes as you scale up.

the same senior crew runs all three — the difference is volume. here's what changes as you move up.

specificssparkstudio ★prime
strategic foundation
social playbook
posts / month61217
carousels258
reels258
stories4812
shoot days / month123
monthly reportbasicfulldetailed
dm + community mgmt

all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.

08. testimonials

don't take our word for it.

"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
BP
Brandon Pugmire
President, Imprint City
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
MA
Mohammed Abdullah
Founder, Zeaara.com
09. other industries we serve

we build content engines across every category.

wellness, fashion, healthcare — wherever trust drives the sale, we build it.

— serving brands across the UAE & worldwide dubai · abu dhabi · sharjah · ajman
10. faq

questions, answered straight.

more questions? email hi@socialmafia.agency — we reply within 24 hours.

can you show before-afters compliantly?
yes — we shoot and present results tastefully and within platform rules, with consent workflows so you're always covered.
can you make treatments easy to understand?
that's half the job. we turn clinical procedures into clear, calm explainers that answer the questions clients are too shy to ask.
do you handle booking dms and enquiries?
yes — community management triages dms, surfaces hot leads and replies in your voice, in your timezone.
do you work in arabic?
yes — content and replies in arabic and english.
how soon will we see more bookings?
organic trust builds over 60–90 days; targeted paid on consults often moves the calendar inside the first month.

ready to keep your chairs booked.

we read every brief and reply with a fit + recommended package within 24 hours. no slide deck. no awkward sales call.

— typically reply within 24 hours · serving the UAE & worldwide