— industry for gyms · studios · wellness ★ top-rated · 550+ brands

the social media agency that fills classes for fitness.

transformation reels, classes that fill and a community that renews instead of churning. content that turns followers into members and members into regulars.

2015
— shipping since
550+
— brands shipped
20,000+
— reels edited
< 24h
— we reply within
in short

social mafia is a social-first content studio running social media, content & paid for gyms, studios and wellness brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn followers into members who actually renew.

01. why fitness & wellness

we turn followers into members.

fitness sells transformation and belonging. we shoot the energy of your floor, the realness of your results and the faces of your community — content that makes someone picture themselves walking in.

then we keep them: challenge launches, member spotlights, class reminders and the kind of community management that makes people feel seen and renew without thinking.

motivation gets the follow. belonging gets the renewal.

02. the opportunity

why fitness brands grow on social.

74%
of people find gyms and studios through social.
sign-ups during challenge campaigns on social.
retention for studios with an active community feed.
#1
reels are the top format for fitness discovery.
04. packages

three shapes. one team. no template factories.

every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.

spark.

the starter shape — credible enough to launch, light enough to keep moving.

6
posts / mo
2
reels / mo
1
shoot day
  • social playbook — voice + content pillars
  • profile + cover designs
  • 6 posts · 2 carousels · 2 reels
  • 4 story templates
  • captions, calendar + scheduling
  • monthly strategy call + report
covers · instagram · facebook · linkedin · youtube shorts

best for new brands and founders who need a credible feed before the bigger budget arrives.

start here →
★ most popular
studio.

the most popular shape — more of everything: more posts, more reels, more shoots.

12
posts / mo
5
reels / mo
2
shoot days
  • everything in spark, scaled up
  • 12 posts · 5 carousels · 5 reels
  • 8 story templates
  • 2 shoot days / mo · ~60 raw images
  • captions, calendar + scheduling
  • monthly strategy call + full report
covers · instagram · facebook · linkedin · youtube shorts

best for growing brands that need fresh visual content monthly — without hiring in-house.

most chosen →
prime.

the maximum shape — for brands treating social as the main growth channel, not a side project.

17
posts / mo
8
reels / mo
3
shoot days
  • everything in studio, maxed
  • 17 posts · 8 carousels · 8 reels
  • 12 story templates
  • 3 shoot days / mo · ~90 raw images
  • detailed monthly performance report
  • dm + community management
covers · instagram · facebook · linkedin · youtube shorts

best for scaling brands where social is the main growth lever.

go all in →

need something custom?

these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.

build my package →
05. results

numbers that matter. not vanity metrics.

— revenue
3.2×
average revenue lift in 90 days across active retainers.
— paid
2.4×
average ROAS on creative-led paid social campaigns.
— response
4h
average dm + comment reply time. people don't buy from brands that ghost them.
— scale
550+
brands shipped worldwide since 2015.
case study fitness · 90 days

a boutique studio with empty off-peak classes.

strong peak hours, dead mid-mornings. we built a content + challenge engine — transformation reels, a 6-week challenge launch, member stories — and ran local paid to fill the gaps.

off-peak filled up and the challenge sold out twice over.

+220%
class sign-ups
member retention
+18k
local followers
06. how it works

from brief to feed in two weeks.

00
— phaseweek 0 · kickoff

kickoff.

brand deep-dive, audience interviews, audit of what's there. one document, signed by both sides. no surprise pivots.

01
— phaseweek 1 · strategy

strategy.

thesis, pillars, channel roles, kpis — built for your category, your audience and what competitors are missing.

02
— phaseweek 2 · shoot + create

shoot + create.

monthly content shot in 1–2 days on location or in-studio. concepted, scripted, captured, edited. one creative director runs the room.

03
— phaseweek 3+ · publish

publish + amplify.

scheduled, posted, replied to, boosted. paid briefed off the same creative. monthly readout, live dashboard kept fresh.

07. the comparison · side by side

what changes as you scale up.

the same senior crew runs all three — the difference is volume. here's what changes as you move up.

specificssparkstudio ★prime
strategic foundation
social playbook
posts / month61217
carousels258
reels258
stories4812
shoot days / month123
monthly reportbasicfulldetailed
dm + community mgmt

all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.

08. testimonials

don't take our word for it.

"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
BP
Brandon Pugmire
President, Imprint City
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
MA
Mohammed Abdullah
Founder, Zeaara.com
09. other industries we serve

we build content engines across every category.

beauty, healthcare, hospitality — wherever community drives growth, we build it.

— serving brands across the UAE & worldwide dubai · abu dhabi · sharjah · ajman
10. faq

questions, answered straight.

more questions? email hi@socialmafia.agency — we reply within 24 hours.

can you shoot in our gym or studio?
yes — we capture classes, training and your community in action, then cut it into reels that sell the experience.
can you run challenge and intake campaigns?
yes. challenge launches and intake pushes are some of our highest-converting plays — content plus targeted local paid.
do you manage the community and dms?
yes — replies, member spotlights and dm triage in your voice, so people feel part of something.
do you work in arabic?
yes — bilingual content and community.
how soon will classes fill?
organic builds over 60–90 days; challenge and intake campaigns can move sign-ups within weeks.

ready to fill more classes.

we read every brief and reply with a fit + recommended package within 24 hours. no slide deck. no awkward sales call.

— typically reply within 24 hours · serving the UAE & worldwide