a quarterly thesis the whole team can run on.
positioning, channel mix, content pillars, and the KPIs that actually matter — written down, presented live, and refined together. no 80-page deck nobody opens twice.
a document your whole team can act on.
we don't do strategy theatre. every deliverable below ships as something usable — a working doc, a wall poster, a dashboard view — not a pdf that lives in a shared drive forever. you'll know exactly what to make, where to post it, and how to know if it worked.
positioning thesis.
the one sentence your brand actually stands for on social — sharper than a tagline, broader than a campaign line. we test it against your category and three nearest competitors before locking it.
channel mix & roles.
which platforms you actually need, what each one is for (awareness, conversion, community, hiring), and where you should stop wasting effort. published as a one-page channel chart.
content pillars & territories.
4–6 pillars with examples, post archetypes, and a hook bank for each. enough rails so anyone on the team can write a brief, loose enough that creators aren't writing the same post twice.
kpi framework.
the small set of numbers we'll judge the work by — broken into leading (creative health) and lagging (business outcome) so we can move fast without flying blind. plugged into a live dashboard.
quarterly roadmap.
13 weeks plotted out: campaign moments, always-on themes, paid windows, content shoots. printable as a wall poster, exportable to your project tool of choice.
monthly content planner.
the quarterly roadmap zoomed into a working month — every post slotted by pillar, format, channel and date, with hooks, captions, and shoot needs attached. lives in notion / sheets / your tool of choice and updates weekly so the team is never guessing what ships next.
live working session.
a 90-minute working session where we walk the strategy, pressure-test it with your founders or marketing leads, and rewrite the bits that don't survive contact with reality.
how the thinking gets made.
a tight, three-week sprint. you'll meet the same two people every time — the strategist running the engagement, and the creative director who'll own the work that follows.
kickoff & intake.
brand deep-dive, founder interview, stakeholder questionnaire. we read everything you've got — analytics, sales conversations, churn notes — and tell you what's missing.
research & listening.
audience interviews, social listening across your category, and a competitive teardown. we surface the patterns nobody's used yet — the wedge between what's said and what your buyers actually need.
thesis & pillars.
we draft the positioning, channel mix, and pillars in a working doc you can comment on as we go. nothing is locked until it's been beaten on. one round of revisions baked in.
workshop & lock.
90-minute live session with your team. we walk the strategy, edit it together, and lock the parts you're ready to commit to. the rest comes back as a v2 a week later.
quarterly refresh.
every 13 weeks we revisit. what shifted in your category, what worked, what didn't, what to test next. you keep the thesis. we sharpen it.
strategy that moves the numbers we said it would.
we'd done strategy decks before. this was the first one our content team actually used on a monday morning. that's the difference.
questions, answered straight.
can't find it here? email hi@socialmafia.agency — replies in under 24 hours.
ready to think before you post.
— typically reply within 24 hours · dubai (hq) · mohali · adelaide