founder-led content, demand generation and a brand that punches above its size. social that builds category authority and feeds the pipeline.
social mafia is a digital marketing agency running social media, content & paid for saas and tech startups. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn founder-led content into demos and pipeline.
the best product doesn't win — the best-distributed one does. we turn your founder and team into a credible voice, translate complex product into content people actually share, and build the audience that becomes your pipeline.
organic builds authority and inbound; paid scales the demos and signups. we run both off one engine, on linkedin, x, instagram and tiktok, tuned to b2b buying cycles.
b2b software is not bought by one person. a champion finds you, an economic buyer approves the spend, and someone technical decides whether it will actually work — and each of them asks a different question. a single feature-led feed answers none of them properly.
founder-led content is the cheapest distribution a startup has, and the most underused. people follow people, and a founder explaining the problem they set out to solve reaches further than a brand handle publishing the same thing, because the audience can tell the difference.
the practical mistake is gating. anything that helps a champion justify the purchase internally should be free and easy to send — pricing logic, integration detail, a security summary. a form in front of that material slows down the only person inside the account arguing for you.
category leaders are built in the feed, not just the changelog.
one capability or the full stack. in b2b saas the account is judged on pipeline influence, which takes longer to read and matters more than reach.
a quarterly plan mapped to the buying committee rather than to a single persona.
founder-led video, product explainers and the internal-sale assets a champion can forward without asking permission.
paid pointed at pipeline influence and demos, with attribution honest about long cycles.
a visual system that survives across product ui, docs and go-to-market material.
operator and analyst collaborations chosen for credibility with technical audiences.
replies that route to someone technical when the question deserves it, not a generic inbox.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
strong product, silent market. we launched a founder-led content engine — building in public, product education, point-of-view posts — and ran paid to demos.
inbound demos started arriving, and the brand began showing up in the category conversation.
product, buying committee, sales cycle length and what currently stalls deals internally.
one asset per committee member, the founder's role, and the pipeline number we track.
monthly production including founder-led content and the technical detail buyers ask for.
published, distributed to the champion, and reported on influenced pipeline rather than reach.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
fintech, education, e-commerce — wherever growth needs distribution, we build it.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your sales cycle length and current pipeline sources. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide