editorial reels, lookbooks that move stock and a feed with the polish your brand deserves. we make people want it — then make it easy to buy.
social mafia is a digital marketing agency running social media, content & paid for fashion, luxury and retail brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn editorial content into desire and sell-through.
luxury and fashion live on aesthetics and restraint. we shoot product and campaigns with an editorial eye — the right light, the right styling, the right pace — so your feed looks like the brand, not a discount bin.
then we make it sell: shoppable drops, launch countdowns, ugc that builds proof, and paid that scales the winners without cheapening the look.
at high price points the marketing has to signal scarcity and craft rather than availability, and the single most damaging thing a luxury brand can publish is a discount. once an audience has seen a reduction, the full price becomes the inflated version, and that reference point does not reset.
what works instead is demonstrated craft and demonstrated service. the maker on camera — the tailor, the setter, the perfumer — is the most differentiating asset a luxury brand has and the least used, because it cannot be copied by a competitor with a bigger media budget.
restraint is also a format decision. fewer posts, longer between them, shot properly. a feed that publishes daily at this price point reads as a retailer rather than a house, which is a positioning problem no campaign can fix.
desire first. discount never.
one capability or the full stack. in this category what we take out matters more than what we add — the discipline is the deliverable.
a quarterly plan that decides what you are known for and, more importantly, what you will not publish.
craft-led production — the maker, the material, the process — shot with the patience the category requires.
paid used for reach among a defined audience rather than for offers, with appointments as the conversion event.
a visual system disciplined enough to look consistent across a decade rather than a season.
creator and stylist relationships judged on taste and audience quality, never on reach alone.
replies that read like the boutique rather than a call centre, in arabic and english.
every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.
the starter shape — credible enough to launch, light enough to keep moving.
best for new brands and founders who need a credible feed before the bigger budget arrives.
start here →the most popular shape — more of everything: more posts, more reels, more shoots.
best for growing brands that need fresh visual content monthly — without hiring in-house.
most chosen →the maximum shape — for brands treating social as the main growth channel, not a side project.
best for scaling brands where social is the main growth lever.
go all in →these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.
a strong product with a feed that didn't match. we rebuilt the visual language — editorial shoots, a considered grid, drop campaigns — and ran paid to scale the styles that moved.
the brand started looking like the category leader, and the drops started selling out.
the house, the craft, the client, and an honest look at anything currently eroding the price position.
what you will be known for, the publishing restraint, and the appointment number we measure.
monthly production built around craft and service rather than product volume.
published sparingly, answered personally, reported on appointments and sell-through.
the same senior crew runs all three — the difference is volume. here's what changes as you move up.
| specifics | spark | studio ★ | prime |
|---|---|---|---|
| strategic foundation | ✓ | ✓ | ✓ |
| social playbook | ✓ | ✓ | ✓ |
| posts / month | 6 | 12 | 17 |
| carousels | 2 | 5 | 8 |
| reels | 2 | 5 | 8 |
| stories | 4 | 8 | 12 |
| shoot days / month | 1 | 2 | 3 |
| monthly report | basic | full | detailed |
| dm + community mgmt | — | — | ✓ |
all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.
"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
beauty, e-commerce, hospitality — wherever aesthetics sell, we deliver.
more questions? email hi@socialmafia.agency — we reply within 24 hours.
send the brief with your price positioning and current publishing cadence. we reply within 24 hours with a fit assessment.
— typically reply within 24 hours · serving the UAE & worldwide