— industry for e-commerce · dtc brands ★ top-rated · 550+ brands

the social media agency that scales sales for e-commerce.

performance creative, ugc that converts and paid social engineered for roas, not vanity reach. content built to test fast and scale what works.

2015
— shipping since
550+
— brands shipped
20,000+
— reels edited
< 24h
— we reply within
in short

social mafia is a digital marketing agency running social media, content & paid for e-commerce and dtc brands. since 2015 we've shipped work for 550+ brands and cut 20,000+ reels — we turn performance creative into profitable, scalable roas.

01. why e-commerce & dtc

creative is the new targeting.

on meta and tiktok, the algorithm does the targeting — your creative does the winning. we produce a steady stream of ugc, hooks and ad variations built to be tested, killed and scaled on data.

organic builds the brand, paid scales the proof. we run both off one content engine, so every reel feeds the feed and the ad account at the same time.

most ecommerce brands hit a ceiling that looks like a paid media problem and is usually a creative volume problem. the account is not short of budget, it is short of things to test — and performance follows the number of genuinely different concepts in market, not the amount spent behind the best one.

the second constraint is the product page. a brand can win attention and still lose the sale to a missing size guide, an unstated delivery time or a page with four reviews. we look at the conversion path before recommending more traffic, because more traffic through a leaking funnel just costs more.

the third is retention. the brands that scale profitably here are the ones that own a direct channel — a list, a whatsapp audience — rather than renting attention every month at whatever the auction charges.

more winning creative, more profitable scale. that's the whole game.

02. the opportunity

why dtc growth starts with content.

56%
of product discovery now happens on social.
creative volume is the top driver of paid performance.
2.4×
roas lift from ugc-led ads vs studio-only.
73%
of buyers act on social proof before checkout.
04. packages

three shapes. one team. no template factories.

every package is a senior pod running the whole thing — strategy, shoot, ship, adjust. start with a shape below, or we'll build a custom one around your brand. full pricing and deliverables in the deck.

spark.

the starter shape — credible enough to launch, light enough to keep moving.

6
posts / mo
2
reels / mo
1
shoot day
  • social playbook — voice + content pillars
  • profile + cover designs
  • 6 posts · 2 carousels · 2 reels
  • 4 story templates
  • captions, calendar + scheduling
  • monthly strategy call + report
covers · instagram · facebook · linkedin · youtube shorts

best for new brands and founders who need a credible feed before the bigger budget arrives.

start here →
★ most popular
studio.

the most popular shape — more of everything: more posts, more reels, more shoots.

12
posts / mo
5
reels / mo
2
shoot days
  • everything in spark, scaled up
  • 12 posts · 5 carousels · 5 reels
  • 8 story templates
  • 2 shoot days / mo · ~60 raw images
  • captions, calendar + scheduling
  • monthly strategy call + full report
covers · instagram · facebook · linkedin · youtube shorts

best for growing brands that need fresh visual content monthly — without hiring in-house.

most chosen →
prime.

the maximum shape — for brands treating social as the main growth channel, not a side project.

17
posts / mo
8
reels / mo
3
shoot days
  • everything in studio, maxed
  • 17 posts · 8 carousels · 8 reels
  • 12 story templates
  • 3 shoot days / mo · ~90 raw images
  • detailed monthly performance report
  • dm + community management
covers · instagram · facebook · linkedin · youtube shorts

best for scaling brands where social is the main growth lever.

go all in →

need something custom?

these are starting points, not boundaries. tell us what you're trying to fix and we'll shape a package around your brand — and add paid media, photography or production from the same in-house crew.

build my package →
05. results

numbers that matter. not vanity metrics.

— roas
2.4×
average blended ROAS across active ecommerce retainers.
— scale
+180%
average ad spend scaled while holding efficiency.
— cost
−34%
average reduction in cost per acquisition after creative volume rises.
— scale
550+
brands shipped since 2015, dtc and marketplace.
case study dtc · 90 days

a dtc brand stuck at a roas ceiling.

good product, plateaued ads — the same three creatives running to fatigue. we built a creative testing engine: weekly ugc, new hooks, fresh angles, killed losers fast.

fresh winning creative every week broke the ceiling and scaled spend profitably.

2.4×
blended roas
+180%
ad spend scaled
-34%
cost per acquisition
06. how it works

from brief to profitable scale.

00
— phaseweek 0 · kickoff

kickoff.

product pages, review counts, tracking and current creative mix. the audit usually finds the ceiling.

01
— phaseweek 1 · strategy

strategy.

the concept pipeline, the testing cadence, and the acquisition cost the quarter is judged on.

02
— phaseweek 2 · shoot + create

shoot + create.

monthly production built for volume — multiple concepts and cuts, not one hero film.

03
— phaseweek 3+ · publish

publish + amplify.

launched, rotated and measured. losers cut quickly, winners scaled, retention running alongside.

07. the comparison · side by side

what changes as you scale up.

the same senior crew runs all three — the difference is volume. here's what changes as you move up.

specificssparkstudio ★prime
strategic foundation
social playbook
posts / month61217
carousels258
reels258
stories4812
shoot days / month123
monthly reportbasicfulldetailed
dm + community mgmt

all packages cover instagram · facebook · linkedin · youtube shorts. need something different? we'll build a custom shape.

08. testimonials

don't take our word for it.

"working with social mafia has been a game-changer. innovative ideas, expert insights, and a team that ships. highly recommended for anyone who needs to move fast without compromising craft."
BP
Brandon Pugmire
President, Imprint City
"we wanted a partner as passionate as we are about building products. each interaction was grounded with intent for growth and honesty — a key enabler to achieving our vision."
MA
Mohammed Abdullah
Founder, Zeaara.com
09. other industries we serve

we build content engines across every category.

retail, fashion, saas — wherever performance matters, we ship creative that sells.

— serving brands across the UAE & worldwide dubai · abu dhabi · sharjah · ajman
10. faq

questions, answered straight.

more questions? email hi@socialmafia.agency — we reply within 24 hours.

do you produce ugc and ad creative?
yes — that's the core. a steady stream of ugc, hooks and ad variations built specifically to test and scale on meta and tiktok.
do you manage the ad spend too?
yes. paid social is a flat management fee plus your ad spend — full-funnel testing, scaling and reporting on roas.
how do you decide what to make?
data. we read what's winning, double down on angles that convert, and kill what doesn't. creative strategy, not guesswork.
do you work in arabic?
yes — bilingual creative and community.
how soon will paid improve?
creative testing usually shows signal in 2–4 weeks; profitable scale compounds from there.
why has our roas stopped improving?
almost always creative fatigue rather than audience saturation. the fix is volume and variety of concept, not another budget increase behind a winning ad that the audience has now seen too many times.
what should we fix before spending more?
the product page and the review count. answer the questions people ask before buying — sizing, materials, delivery, returns — and get to twenty reviews with photographs. both raise the return on every campaign afterwards.

ready to scale profitably.

send the brief with your current acquisition cost and creative volume. we reply within 24 hours with a fit assessment.

— typically reply within 24 hours · serving the UAE & worldwide