a social media glossary.
reach, roas, ugc, cpm — decoded. the social media terms every business owner should know, in plain english.
you should never feel lost in a marketing meeting. here are the core social media terms, explained simply.
agencies and platforms throw around jargon that quietly excludes the people paying the bills. here is a plain-english glossary so you can read any report or pitch with confidence — no marketing degree required.
— 01reach, impressions and engagement.
reach is how many people saw it; impressions is how many times it was shown; engagement is reactions — likes, comments, saves, shares. saves and shares are the strongest signals.
— 02the paid terms.
roas is return on ad spend; cpm is cost per thousand impressions; cpc is cost per click; retargeting is ads to people who already engaged. these run every paid conversation.
— 03content and growth terms.
ugc is user-generated content; hook is the opening that stops the scroll; pillars are your recurring content themes; organic means unpaid. now no strategy meeting can lose you.