agency vs doing it yourself.
diy is free until you count your time. here is the honest agency-vs-yourself comparison.
diy works at the start; it breaks when social outgrows your spare hours. the real cost of doing it yourself is the time and the plateau.
plenty of founders run their own social at first, and they should — nobody knows the brand better early on. the question is when doing it yourself stops being thrifty and starts being expensive. usually it is sooner than you think.
— 01the hidden cost of diy.
doing it yourself is not free — it is your time, the most expensive resource you have. hours on editing and captions are hours not spent running the business. and the feed often plateaus at "fine".
— 02where an agency wins.
an agency brings range, consistency and craft you cannot match solo — strategy, shooting, editing and paid under one roof. you trade some control for output and your time back.
— 03how to decide.
diy while it is small and you have the time. switch when social becomes a growth channel, your time gets scarce, or the feed stalls. that crossover point is the signal.