a script template for short video.
great short videos are not improvised. they follow a four-part structure you can reuse on every clip.
hook → context → payoff → cta. a four-line structure that turns rambling clips into watchable, shareable short-form video, every time.
the difference between a reel that holds and one that loses people in three seconds is almost never the camera. it is structure. here is the four-part skeleton our editors script against before anyone hits record.
— 01hook (0–2 seconds)
state the promise or the tension immediately. "here's why your reels get no views" or "i tested this for 30 days." no intros, no logos, no warm-up. the hook earns the next five seconds.
— 02context (2–8 seconds)
one quick line of why this matters or who it is for. just enough to make the payoff land — not a backstory. if context runs long, you lose them before the value arrives.
— 03payoff (the body)
deliver what the hook promised — the steps, the result, the reveal. keep it tight; cut every word that does not move it forward. this is the part people came for, so do not bury it.
— 04cta (last 2 seconds)
one clear next step: follow for more, save this, comment a word, check the link. one ask only — two asks is the same as none.