a ramadan content calendar.
ramadan rewards planning. here's a week-by-week content framework so your brand shows up with respect and rhythm across the month.
plan ramadan as phases: pre-ramadan build-up, the first weeks, the final stretch, and eid. match tone to each, plan around iftar and suhoor timing, and lead with value.
ramadan is a month-long shift in mood, routine and media habits across the muslim world — and brands that wing it look out of step. a simple, phased content calendar keeps you respectful, consistent and relevant from the build-up right through to eid. here's the framework we use.
— 01phase 1 — pre-ramadan
in the run-up, set the tone: anticipation, preparation, well-wishes. announce any ramadan plans or campaigns early so you enter the month with momentum and your audience knows what to expect from you.
— 02phase 2 — the month itself
routines shift around fasting, so does attention — peaks often come around iftar and late evening, and pre-dawn suhoor. plan content for those windows, lead with value, reflection and generosity, and ease off the hard sell. think helpful and warm, not loud.
— 03phase 3 — final stretch & eid
the last ten nights carry special significance, and anticipation of eid builds. shift toward gifting, gratitude and celebration as eid approaches, then mark eid itself warmly. plan this transition rather than letting the month just end.