10 questions before hiring a social media agency.
the pitch is built to impress. these ten questions reveal how an agency actually works — before you're locked in.
the right questions surface how an agency actually works before you are locked in. ask about the team, the reporting, the contract and the proof — not just the pitch.
most bad agency relationships could have been avoided in the first meeting. the pitch is designed to impress; your questions are what reveal how they actually operate. here are the ones that matter.
— 01about the team and the work.
who exactly works on my account — and are they the people in this room? can I see work in my category with real numbers? how many revisions are included? who owns the content and the channels if we part ways?
— 02about results and reporting.
what does your monthly report contain? which metrics do you hold yourselves to? how soon should we expect to see movement, and on what? vague answers here are the biggest red flag of all.
— 03about the contract.
what is the minimum term and the notice period? what happens if it is not working? is paid ad spend separate from your fee? clarity on the exit tells you how confident they are in the work.