a linkedin strategy that works.
company pages are where reach goes to die. real linkedin growth comes from people, posting consistently, with a point of view.
on linkedin, personal profiles out-reach company pages by a wide margin. post insight, not announcements; show up two to three times a week; and let your team carry the brand.
most companies run linkedin backwards: they post product news to a company page nobody follows and wonder why nothing happens. the platform rewards individuals sharing genuine expertise — which means your linkedin strategy is really a plan for getting your people to post.
— 01people beat pages
linkedin's algorithm consistently gives personal profiles far more reach than company pages. a founder or specialist posting in their own voice will out-perform the brand account every time. use the company page for credibility and ads; use people for reach.
— 02what to post
- insight — a lesson from real work, not a generic tip.
- opinion — a stance your industry actually debates.
- proof — a result, a process, a behind-the-scenes of how you work.
announcements and reshares are the weakest possible content. write things only you could write.
— 03cadence and pipeline
two to three posts a week, sustained, builds an audience faster than a daily sprint that burns out in a month. measure the right thing too: not likes, but profile visits, connection requests and inbound dms — that is where linkedin pipeline actually shows up.