set up meta business suite.
most ad headaches start with a messy setup. here is how to get meta business suite right from day one.
a clean business suite setup prevents most future headaches. own your assets, install the pixel, and set permissions properly.
boring, but foundational: a messy meta setup causes losing access to your own page, broken tracking, and ad accounts you cannot control. ten minutes of proper setup saves months of pain.
— 01own your assets.
create a business portfolio and make sure your business — not an employee or an old agency — owns the page, ad account and pixel. assets you do not own can vanish when people leave.
— 02install the pixel.
the pixel (now the dataset) is what makes ads measurable and retargeting possible. install it before you spend a dirham, or you are flying blind.
— 03set permissions, not passwords.
grant access by role through business suite — never by sharing logins. it is safer, cleaner, and means you can remove access instantly when someone leaves.