how to do a social media audit.
an audit is a mirror, not a report. here is how to run one that actually changes what you post next.
a good audit ends in decisions, not a spreadsheet. review profiles, top content, competitors and metrics — then change something.
most "audits" are a pile of screenshots nobody acts on. a useful audit answers one question: what should we keep, kill, and change? here is how to run one that ends in decisions.
— 01profiles and consistency.
start with the basics — bios, links, visual consistency across platforms. a quick win-list usually appears in minutes: broken links, off-brand grids, missing calls to action.
— 02content and competitors.
find your top and worst posts and ask why. then look at what is working for competitors. patterns emerge fast and point straight at your next content moves.
— 03metrics that matter.
review reach, saves, profile actions and conversions — not just followers. the audit should end with three things to change, backed by what the numbers say.