how to build a content team.
a content team is more than a social media manager. here are the roles, the order, and what to outsource.
shipping content reliably needs strategy, creation, editing and distribution covered. hire in order of your biggest bottleneck.
brands that bring content in-house often hire one "social media person" and wonder why output stalls. real content is a team sport. here is how to build one that actually ships — and what to keep outsourced.
— 01the roles you need.
strategy, creation (shooting), editing, and distribution/community. one person rarely covers all four well. understand the functions before you write a single job description.
— 02hire in order of bottleneck.
hire against your biggest constraint first — usually creation or editing. add roles as volume justifies. do not build a big team before you have the output to keep it busy.
— 03what to outsource.
specialist or spiky work — production, paid, design — is often cheaper outsourced than hired. many brands keep strategy and community in-house and partner with an agency for the rest.