the gitex social playbook.
gitex is a goldmine of attention — if you work it. the playbook is three acts: build-up, live, and the long tail after.
gitex social works in three acts: build anticipation before, capture moments live, and convert momentum after. most brands only do the middle and waste the rest.
gitex draws the region's tech world into one place and onto everyone's feeds. it's a rare window of concentrated attention — but most brands only post during the show and miss the bigger opportunity. the real wins come from treating it as a three-act campaign, not three days of stand photos.
— 01before: build anticipation
announce your presence, tease what you'll show, book meetings, and start the conversation. arrive with momentum, not from a standing start. the brands that pre-sell their gitex draw crowds; the ones who go quiet until day one don't.
— 02during: capture the moment
live content from the floor — demos, conversations, the buzz, key announcements. post in real time, tag, use the event hashtags. gitex is one of the few times your niche is all watching at once, so be visible while the attention is concentrated.
— 03after: convert the momentum
this is where most brands stop too soon. recap content, follow-up with leads, repurpose the best moments for weeks afterward. the relationships and content from gitex should fuel your pipeline long after the halls empty.