followers mean nothing in dubai.
a big dubai following can hide a business that isn't growing.
— tl;dr
a big dubai following can hide a business that isn't growing.
the follower number is the metric everyone brags about and almost nobody should.
— 01the claim.
follower count tells you almost nothing.
— 02here's the problem.
followers don't book tables, buy cars or sign retainers — and bought ones actively hurt you.
— 03what to do instead.
track saves, shares, enquiries and sales from the right audience. strategy beats reflex every time.
— the short version
track saves, shares, enquiries and sales from the right audience. let's talk →frequently asked.
isn't this just contrarian?
no — it's what the numbers keep showing once you stop optimising for vanity.
so what should i measure?
outcomes that tie to revenue: leads, bookings, saves and shares from the right audience.
where do i start?
with a goal and a system, not a hack. the boring fundamentals win.