winning dsf & dubai seasons.
A dubai seasonal campaign that actually works in dubai — built from the business goal back to the feed.
A dubai seasonal campaign starts with the goal, not the feed. build a system you can keep and measure what ties to revenue.
A dubai seasonal campaign fails far more often from no system than from bad content. strategy is what turns scattered posting into compounding growth.
— 01start from the goal.
decide what each season is for — dsf for sales, summer for retention, national day for brand. strategy that doesn't ladder up to a business outcome is just a posting schedule with extra steps.
— 02build the system.
build a calendar around dubai's commercial moments and prepare content weeks ahead. a system means you never start from a blank page — pillars, formats and a calendar a busy team can actually keep.
— 03measure what matters.
set a target per campaign and measure against it, not last year's vanity reach. vanity metrics feel good and tell you nothing. track the numbers that connect the feed to revenue, and adjust monthly.