— hot take5 min readdec 5, 2025

boosting posts is burning dirhams.

boosting posts is the easiest way to burn a dubai ad budget.

— tl;dr

boosting posts is the easiest way to burn a dubai ad budget.

the boost button is the most expensive convenience in dubai marketing.

— 01the claim.

boosting posts is not advertising — it's burning dirhams.

— 02here's the problem.

boosting optimises for cheap engagement, not the outcomes that pay your bills.

— 03what to do instead.

run real campaigns in ads manager, pointed at bookings, leads or sales. strategy beats reflex every time.

— the short version
run real campaigns in ads manager, pointed at bookings, leads or sales. let's talk →
frequently asked.
isn't this just contrarian?
no — it's what the numbers keep showing once you stop optimising for vanity.
so what should i measure?
outcomes that tie to revenue: leads, bookings, saves and shares from the right audience.
where do i start?
with a goal and a system, not a hack. the boring fundamentals win.
opinionpaiddubai
G
— written by
Gaurav
Performance Lead · Social Mafia

runs paid and analytics. ties every dirham of spend to a number that matters.

do the work that actually compounds.