— 05 production · monthly retainer batch shoots · weekly drops

the studio behind the feed.

reels, stills, carousels, copy, motion — concepted weekly, shot in batches, shipped on cadence. filling the brand system we built — every tuesday at 10:00, without a freelance scramble. "digital marketing solutions" usually means a spreadsheet. this is the spreadsheet plus the crew that fills it.

brief a sprint → see the cadence ↗ first shoot in week 02
— output
20–40 assets/mo
— shoot rhythm
2 batches · monthly
— platforms
IG · TT · LI + YT
— team
CD + 4 producers
01. what's included

a production line, not a request queue.

most agencies make you brief every asset. we don't. concepts come from a quarterly content thesis, get planned in a monthly grid, shot in batches, and shipped on a calendar your team can actually plan around. you approve at four checkpoints — not forty.

— 01 / DELIVERABLE

monthly content grid.

a 30-day visual calendar — every post slotted by pillar, format, hook, and cta. shown as a scrollable figma board so you can see the rhythm of the feed before a single asset is shot.

30-day gridpillar mixapproval-ready
— 02 / DELIVERABLE

reels & short-form video.

8–14 reels per month. concepted to a hook framework, shot in batches, edited in-house, captioned and titled for the platform — not just the feed. delivered with thumbnail variants for testing.

hook frameworkbatch-shotthumbnail tests
— 03 / DELIVERABLE

stills & carousels.

6–10 carousel sets and stills per month, built off your template kit so the visual system stays locked. product, founder, BTS, education, social proof — sized for in-feed and story crop.

template-lockedmulti-cropcarousel sets
— 04 / DELIVERABLE

copy & captions.

every asset arrives copy-complete — hook, body, cta, hashtags, alt-text. written in your voice (per the playbook), reviewed by a senior strategist, and tweakable in a shared doc before publish.

voice-alignedhook + ctaa/b ready
— 05 / DELIVERABLE

motion & sound design.

kinetic typography, sticker animations, transitions, sound design, custom score where it earns its place. one motion language across reels, stories and ads — wired to the brand's motion presets.

motion presetssound designlicensed audio
— 06 / DELIVERABLE

UGC & creator briefs.

creator-led content briefed, sourced and produced when in-house shoots can't get the texture. we handle the scout, brief, contract, and edit — you approve the talent before paid posting.

creator scoutbriefs + rightsedit-in-house
— 07 / DELIVERABLE

scheduling & publish.

pushed live through your scheduler (later, buffer, sprout, native creator studio) — captions, geotags, alt-text, first-comment seeds. you wake up to "shipped", not "please review".

multi-schedulerfirst-commentno scramble
— 08 / DELIVERABLE

weekly performance loop.

every monday — a 1-page read on what worked, what didn't, what we're killing this week. the next sprint plans against the data, not against a wishlist. paired with a 15-min sync.

monday read15-min syncdata-driven

a typical week, on the line.

02. weekly cadence

this is what wednesday actually looks like — not a sales pitch. five days, five stages, every asset moves left to right until it ships. you approve at the same two slots every week.

— stageplan
mon
tue
wed
thu
fri
— 01brief
monday read 15-min sync data → next sprint
grid review 10:00 — your team
— 02concept
hooks · 12
storyboard script · 04
— 03shoot
batch · day 01 prod + 2 talent
batch · day 02 stills + reels
— 04edit
edit · v1 copy
edit · v2 approval 14:00 slot
— 05ship
drop · 02 10:00 + 18:00
drop · 02
drop · 03
drop · 02
drop · 03 + stories x4
— per week
12
scheduled feed posts across reels, carousels & stills — plus 15+ stories.
— approvals
2
checkpoints per week — monday grid + friday final cut. zero ad-hoc dms.
— turnaround
5d
from concept to live without rush fees. anything outside the grid: 48h reactive lane.

how the retainer gets built.

03. onboarding

three-week onboarding before we're live. we don't shoot a single asset until the system, the cadence and the approvals are wired.

01
— phase oneweek 1

thesis & pillar lock.

we lift from your strategy doc (or run one), confirm the four to five content pillars, and write the quarter's content thesis — what this brand will keep saying for the next 90 days, and how.

content thesispillar map90-day arc
02
— phase twoweek 2

first month grid.

30-day grid built and approved before any production starts. concepts mapped to formats, formats mapped to shoot days, shoot days mapped to a real calendar — yours, not ours.

30-day gridshoot calendarapproval slots
03
— phase threeweek 3

first batch shoot.

two days of production, one location (yours, ours, or scouted), two talent slots, a producer and a DOP on set. stills, reels and BTS captured in the same window for one efficient block.

2-day batchprod + DOPstills + motion
04
— phase fourweek 4 →

weekly cadence live.

monday read, tuesday grid review, batch shoots in week 1 and week 3 of the month, ships every day from week 2. monthly retro with the strategist on the last friday — what to keep, what to kill.

weekly cadencemonthly retroalways-on shipping

the studio that doesn't miss a tuesday.

— 01 / output
540+
assets shipped per quarter across our active retainers — feed posts, reels, stories, ads, BTS.
— 02 / on-time
98.4%
of scheduled weekly drops shipped on cadence across the last 12 months. zero rush fees billed.
— 03 / efficiency
−38%
average drop in cost-per-asset after 90 days vs. the freelance-mix the brand replaced.
— 04 / retainers
22
active monthly retainers — DTC, hospitality, B2B SaaS, founder-led. average tenure: 14 months.
we used to brief twelve assets a week. now we approve once and the feed just fills itself.
SM
Suhail Mehta
Marketing Director, Bayline Group · client since 2024
04. faq

questions, answered straight.

can't find it here? email hi@socialmafia.agency — replies in under 24 hours.

do we need a strategy & brand system before we start?
strongly preferred — and if you don't have one, we'll fold a 3-week strategy + light identity sprint into the first month. content without a thesis is just posting. we don't run a creation retainer where each asset has to argue for its own existence.
what's the minimum commitment?
three months. content needs at least one full quarter of data before "what's working" stops being noise. month-to-month is available at a 25% premium — most clients move to quarterly within 60 days anyway.
where do you shoot?
your space, our studios in dubai or mohali, or scouted locations. we'll travel for batch shoots in london, NYC, singapore, sydney — costed transparently in the SOW. for hospitality and retail, on-location is almost always better and we'll say so.
who owns the raw footage and stills?
you do. all raw, all edits, all source files — handed over at every monthly close, plus a year-end archive. we keep working copies for 12 months for our own efficiency. no usage fees, no exclusivity locks.
can you work with a creator/UGC budget on top?
yes. we run a separate creator pod that handles scout, brief, contract and post-production. UGC is briefed off the same content thesis and edited in-house so it sits with the rest of the feed — not as a foreign body.
what if a post is bombing on launch day?
our strategist watches the first 4 hours of every post. if performance is more than 30% below the rolling baseline, we kill the boost, edit the hook, repost — no extra approval needed within the agreed playbook. the loop is fast on purpose.

fill the feed. miss zero tuesdays.

— typically reply within 24 hours · dubai (hq) · mohali · adelaide