most accounts we take over are spending 30–40% on queries that will never convert. we find that money first, then we scale. pay per click advertising is arithmetic before it's creative.
google advertising pay per click has one default setting: spend your budget, not protect your margin. left alone, broad match and automated bidding will happily buy clicks from people who were never going to buy anything.
page views counted as leads. one form submission firing three times. the algorithm optimises toward whatever you tell it is success — so if the signal is wrong, more budget makes it worse. we find this in accounts left by big facebook advertising companies and by the boutique facebook ads agency down the road alike.
most ppc advertising agencies charge a percentage of spend, which rewards spending more, not earning more. we charge a flat fee, so cutting your budget in half and keeping the same leads costs us nothing to recommend.
the first win is almost always spending less — not spending more.
see how we scope it →ppc agency, ppc management company, google ads agency, google ppc agency, performance marketing ppc agency — the label on the invoice matters far less than which of these three channels your money belongs in.
people already looking for what you sell. highest intent, highest cost per click, and the channel where wasted spend hides best. our google ads management services start with the search terms report, not the bid strategy.
for product catalogues, the feed is the campaign. most performance max problems are feed problems wearing a different hat. if you also sell on marketplaces, an amazon ppc agency runs a separate playbook — ask and we'll tell you honestly whether it's worth splitting.
nobody was searching for you. the creative does the work here — targeting is roughly the last 10% of the outcome. we're a meta ads agency that shoots its own content, so facebook ad management and instagram ads agency work come off the same production line.
pay per click in digital marketing has one honest advantage: speed. it's faster than organic, but it isn't instant — the first month is mostly buying data. here's the honest shape of it.
conversion tracking rebuilt and verified end to end, values assigned to each action, and the wasted-spend report from your existing account. ppc campaign management starts with measurement you can trust — we don't touch budgets before that.
negative keyword sweep, structure rebuilt around intent, new ad copy and creative live. in takeover accounts this is usually where cost per lead drops without touching total budget.
plenty of accounts don't have an ads problem, they have a page problem. we test offer, headline and form length before recommending you spend a dirham more.
ppc advertising management is mostly this: budget moves toward what's proven, new channels open only when the current one is saturated, and creative testing runs on a fixed cadence rather than when someone remembers. most pay per click advertisers skip the cadence.
four numbers from your ads dashboard. if the answer is already strong, you may not need us — and we'll say so.
assumes 30% of spend currently goes to non-converting queries and is redeployed at your existing conversion rate. an estimate, not a promise.
↑ placeholder — send me two real accounts and i'll drop the actual numbers in
fees below are our management fee only. your ad budget goes directly to the platforms — we never mark it up or take a cut of it.
two platforms, one market. our usual ppc agency for startups scope — the ground a freelance google ads consultant would cover alone, run by a team instead. for businesses running their first serious paid programme, from ₹2L monthly spend.
account audit · ga4 + ads linked · conversion actions defined with values · utm convention · budget pacing rules
search term review · bid + budget adjustments · ad rotation testing · competitor monitoring
search, social and shopping together. for accounts where the channels need to feed each other.
static + video ad concepts · hook testing · ugc-style variants · creative refresh on a fixed cadence, not ad hoc
server-side tracking where it's needed · call tracking · offline conversion import · cross-channel attribution view
multi-market or large catalogue. for accounts where a percentage fee would cost you a fortune.
title and attribute optimisation · custom labels for margin-based bidding · disapproval monitoring · promotions and price competitiveness
named strategist, media buyer and creative lead · training for your in-house team · quarterly board-ready review
what moves the price: ppc ads services aren't one number — how many platforms you're running, how much budget needs managing, whether creative production is included, how many markets and languages, and whether it's a lead funnel or a product catalogue.
get an exact quote →ask any google ads marketing agency for this list and you won't get it. every one of these has been asked for by a prospect, and every one of them would have wasted your money.
it pays us to grow your budget whether or not it's working. flat fee only.
spending into broken measurement teaches the algorithm the wrong lesson, and you pay for it twice.
vanity metrics. if we can't tie the spend to enquiries or revenue, we'll say the tracking needs fixing first.
we'll tell you the page is the problem before taking budget to send traffic at it.
google ads, meta business manager, pixels, creative — in your name, yours to keep if you leave.
the specific tests, budget shifts and new creative that went live, and what each one did.
what we're waiting on from your side, named and dated. usually creative approvals or dev tickets.
the tests queued and the budget we'd recommend, so you can hold us to it at the next call.
paid tells you which queries convert. organic then wins them without the click cost. running both is cheaper than running either badly.
see the seo side →it depends entirely on your cost per click and how many conversions you need before the data means anything. as a rough rule you want at least 30 conversions a month per campaign to optimise properly. in a cheap category that might be a small budget; in insurance or legal it won't be. we'll tell you the number for your category in the audit.
because a percentage fee makes "spend more" the answer to every question. on a flat fee, recommending you cut spend by 30% and keep the same leads costs us nothing — which is exactly the recommendation you want us to be free to make.
campaigns can be live within days. meaningful results take longer — the first month is largely buying data and cutting waste, and most accounts stabilise around month two or three. anyone promising a transformed account in week one is guessing.
no, and be careful with anyone who does. roas depends on your margins, your pricing, your site and your sales team as much as on the ads. we set targets together in month one and review against them every quarter — a guaranteed number usually just means the target was set low enough to hit.
you do, always. accounts stay in your name with us added as a user. pixels, conversion history and creative files are yours, and you keep all of it if we stop working together.
we do, from standard onward — that's the point of a studio running your paid rather than a media buyer alone. if you have an in-house team we'll write the briefs and test against what they produce instead.
yes. some clients keep us on a review cadence rather than full management — we check the account monthly, flag what's drifting, and train the team. it's a smaller engagement and we'll quote it separately.
a real review of your account with the wasted spend named and quantified. no obligation, no deck.
"best ppc agency", "top ppc agency", "ppc agency near me" — whichever you typed to get here, the answer is two offices: ppc agency dubai, ppc agency india, one team, ppc management services priced for the market you sell in.