social media for architects.
architecture is a long, expensive, trust-heavy sale. social media is where studios build the reputation that wins the right commissions.
architecture social is portfolio plus philosophy. show the work, the thinking and the craft to attract clients who value design and can afford it.
an architecture commission is one of the most considered purchases a client ever makes. they are choosing a partner for years and a vision for a place. social media's role is not lead-generation in the usual sense — it is reputation-building that makes the right clients seek you out.
— 01the work, beautifully
completed projects, models, drawings, sites in progress — architecture is intensely visual and deserves proper documentation. quality of presentation signals quality of practice. badly shot work undersells brilliant design.
— 02share the philosophy
the right clients are drawn to a point of view. sharing how you think about space, light, materials and place attracts people who want your approach specifically — and repels the ones who would have been a bad fit anyway.
— 03position for the clients you want
your feed is a filter. if you want premium residential, show premium residential. if you want public and cultural work, show your thinking on it. you attract what you publish, so publish toward the practice you want to become.