boosting posts burns money.
the boost button is the most expensive way to feel like you're advertising. it's mostly money burned.
boosting optimises for cheap engagement, not business results, and gives you almost no control. ads manager targets, tests and optimises for what actually matters.
the boost button is right there, it's easy, and it makes a satisfying number go up. it's also where countless brands quietly waste their ad budget. boosting and real advertising are not the same thing, and the gap between them is your money.
— 01boosting optimises for the wrong thing
when you boost, the platform optimises for cheap engagement — likes and comments — because that's what makes the boost look successful. it's not optimising for leads, sales or anything that pays you. you get a busy-looking post and little else.
— 02no real control
boosting gives you crude targeting, no proper testing, and no real optimisation. ads manager gives you precise audiences, A/B testing, conversion objectives and control over where your money goes. same platform, completely different machine.
— 03where the money should go
run real campaigns through ads manager with clear objectives, tested creative and proper targeting. you'll spend the same money and actually get something for it. the boost button is convenient; convenience is the only thing it's good at.