— about

studio loud.
big mouth.

we're a social and content team headquartered in dubai, with branch studios in mohali and adelaide. 20,000+ reels edited. 50,000+ graphics designed. countless decks, captions, and 3am revisions. we're the social-first sister to uiux.studio. they design and build the product. we make sure the world hears about it.

since 2015 ✦
— manifesto

why
we exist.

most growing brands have the same problem: the content is bad. not because the brand is bad — because the brand has been running social as a side-task for an intern, an in-laws cousin, or whoever happened to know canva.

we started Social Mafia. as the social-content arm of uiux.studio because we kept watching beautifully designed products launch and die quietly. great product. invisible launch. we wanted a team that owned the noisy half: the shoot, the script, the post, the reply, the report, the rerun.

we kept the team small enough to be great at six things instead of mediocre at sixteen. we hire shooters who can edit, editors who can write, writers who can run ads. nobody is "social media manager." everyone is dangerous on a camera and dangerous in a deck.

550+
brands grown
20,000+
reels shipped
90,000+
photos delivered
96%
retain past 12 months
— values

four rules.
that's it.

RULE 01.

price on the page.

if you have to "hop on a quick call" to find out what something costs, you're already losing. our prices live where you can see them, in two currencies, with what you actually get next to them.

RULE 02.

brand first. trend second.

we'll run the trending audio. we won't run it if it makes your brand sound like a 19-year-old. content that pops this week and embarrasses you next quarter isn't growth, it's bait.

RULE 03.

own the camera.

most agencies outsource photography to a freelancer they've never met. we own the cameras, the studio, the lights, the props, and the bench in the alley behind the office where founders sit for portraits.

RULE 04.

weekly stand-ups.

every friday, every client, fifteen minutes on zoom. what shipped, what's shipping, what's broken, what's working. it's the meeting most agencies skip. it's the one we built the company around.

— the inside job

meet the mafia.

the professor.
Harminder Singh
co-founder + creative lead
every campaign is a heist. plan it like one.
lisbon.
Atinder Pal Kaur
co-founder + people manager
the plan is the team. the team is the plan.
denver.
Harwinder Singh
co-founder + production lead
if it doesn't make them stop scrolling, burn it down.
stockholm.
Navneet Kaur
marketing avenger
the algorithm bends. you just have to push harder.
rio.
Gaurav
creative manager
we don't post. we plant.
tokyo.
Deepika
social media strategist
we don't follow trends. we ambush them.
since 2015 20,000+ reels edited 50,000+ graphics designed dubai · mohali · adelaide social-first, always since 2015 20,000+ reels edited 50,000+ graphics designed
— behind the scenes

the culture.

six time zones, three studios, one shared brief: ship the work, then post the receipts. this is what monday-to-friday actually looks like.

— bts · studio life
six time zones, one shared brief.
— the office wall

stuff actually on the wall.

not a curated brand reel. just what people taped up between projects — shoot days, edit-bay nights, the dog, the wins, the meals, the whiteboards we forgot to wipe.

025 · hill stop offsite
altitude up. deadlines down. selfie obligatory.
005 · sanity hour 06.21.25
wednesdays. yoga. before the standup.
029 · the whole crew mountain road
twenty-something people. one bus. zero seatbelts (rumored).
"if you wouldn't
save it, kill it." — rule of the cut
011 · conference 11.06.25
badges on. cards out. mode: networking.
008 · december 12.24.24
santa hat. employee of the year.
012 · the lineup 11.06.25
5 lanyards. 1 hallway. 0 chill.
dm desk hit
14,217 last month.

jay made a graph.
nobody asked for it. — team slack, oct 28
"the brief is
holy. the brief
is also wrong." — harminder, every monday
023 · sketch a talk UX australia
every talk. one index card. zero typing.
013 · diwali, pt. 2 10.30.24
kurtas. turbans. one lobby. zero deadlines.
033 · independence day 08.15
flags up. floor full. one country. one studio.
"the algorithm
bends. we just
push harder." — stockholm, 3am
015 · client visit amritsar
amritsar afternoons. sarovar shine.
027 · render farm studio floor
timeline scrubbing. hands in the air. tuesday energy.
017 · LA los angeles, ca
LA sun. parking lot photo-op. obviously.
028 · waterfall offsite, pt. 3
drenched. dramatic. dental health on full display.
"the more
you learn,
the more
you earn." — wall, mohali floor
007 · industry mixer 09.12.25
rooms. handshakes. cards we forgot to scan.
screens are
fine.

but the world
is better
in person. — pinned, kitchen wall
003 · keynote 05.22.25
14 minutes. 1 mic. no notes.
001 · the crew 07.18.25
the whole heist. one frame.
030 · spooky season 10.31
face paint on. keyboard hot. mouse, scared.
022 · UAE expo trade floor
11ft of pixels. one very good selfie.
024 · backdrop szn studio party
balloons up. posers assembled. confetti incoming.
002 · launch night 05.22.25
another launch. another cake.
020 · partners gala night
gold backdrop. better partners.
010 · food vibes 10.10.25
samosa friday. company religion.
018 · team party after hours
monday is for clients. friday night is for us.
019 · UX australia 2023
front row. lanyards on. notes in the margins.
031 · jokers wild 10.31
paint dried. smile didn't.
026 · trekline offsite, pt. 2
eight people. one balance. zero falls (so far).
016 · orlando disney, fl
orlando detour. parade started without us.
014 · the floor 01.16.25
positive vibes only. popcorn optional.
009 · diwali 10.30.24
the women of the studio. diwali night.
021 · dubai UAE
sheikh zayed road. museum of the future behind us.
032 · diwali, pt. 3 heads down
marigolds up. monitors warm. notebooks open. no one's leaving.
004 · offsite 05.05.24
kasauli. annual reset. zero wifi.
ideas travel
better on
paper.

(and survive
the wifi.) — note to self
taped up. not curated.
— how we got here

the timeline.

2015
spun off uiux.studio's content desk into its own brand. dubai HQ opens.
2021
first 50 retainer brands. opened the mohali studio.
2023
adelaide studio opened. hit 100 active clients.
2024
launched the everything tier. ranked top 10 social agency in india.
2026
550 brands and counting. still answering DMs in under an hour.
— the parent brand

a uiux.studio
company.

our parent — uiux.studio — designs and builds digital products for fortune 500s, agencies, and ambitious startups. we're the team that makes sure those products get seen, talked about, and bought.

visit uiux.studio →
uiux.studio
— want to make things together?

come say hi.

book a call →